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Table of Contents
1
Introduction2
GitHub3
Intercom4
Apple5
Zoom6
Facebook7
Twitter8
Dropbox9
Slack10
Tinder11
Stripe12
Microsoft13
Gumroad14
Twitch15
Mixpanel16
Instagram17
Trello18
WordPress19
Alibaba20
ProductHunt21
Skype22
Hotmail23
Pinterest24
Whatsapp25
Reddit26
Amazon27
Paypal28
Salesforce29
Zapier29
Conclusion30
Terms Used
How Can You Attract Early Users? 🤔
Are you struggling to get your first users on board? Attracting early adopters can be a daunting task, but it's crucial for the success of your product. In this blog, we will explore effective strategies to invite early users from your network, leverage personalized outreach, and use targeted events and media coverage to build a strong initial user base. By implementing these tips, you'll be well on your way to gaining traction and achieving your user acquisition goals. For more insights on content creation, check out EngagexAI and our guide on How to Start a Podcast.
How they got their early users
- Word
- of
- mouth and Open Profiles
How can a startup implement this strategy?
- Invite early users from your network and allow easy sharing of content to attract more users.
steps to do it
- Invite early users
- Share content links
- Encourage sharing
2. Intercomintercom.com
How they got their early users
How can a startup implement this strategy?
- Send personalized cold emails to potential users and continuously improve based on feedback.
steps to do it
- Identify potential users
- Craft personalized emails
- Gather and act on feedback
3. Appleapple.com
How they got their early users
- Presenting their first product at local events
How can a startup implement this strategy?
- Showcase your product at relevant local events to attract early adopters.
steps to do it
- Identify local events
- Prepare a compelling presentation
- Engage with the audience
4. Zoomzoom.us
How they got their early users
- Offline advertising through billboards
How can a startup implement this strategy?
- Use targeted offline advertising in high
- traffic areas relevant to your audience.
steps to do it
- Identify high
- traffic locations
- Design compelling billboards
- Monitor and optimize campaigns
5. Facebookfacebook.com
How they got their early users
- Personally inviting early users & Word
- of
- mouth
How can a startup implement this strategy?
- Invite friends and influential groups personally to create a strong initial user base.
steps to do it
- Reach out to friends and groups
- Create a referral program
- Leverage influential groups
6. Twittertwitter.com
How they got their early users
How can a startup implement this strategy?
- Encourage team members and early users to share with their networks to gain traction.
steps to do it
- Encourage internal use
- Share within networks
- Attend relevant events
7. Dropboxdropbox.com
How they got their early users
How can a startup implement this strategy?
- Create engaging explainer videos and share them on platforms frequented by your target audience.
steps to do it
- Create an engaging video
- Share on relevant platforms
- Monitor and respond to feedback
8. Slackslack.com
How they got their early users
How can a startup implement this strategy?
- Use initial user feedback for product improvement and leverage tech media for coverage.
steps to do it
- Get feedback from early users
- Improve the product
- Leverage tech media for coverage
9. Tindertinder.com
How they got their early users
- Personally inviting new users & Word
- of
- mouth
How can a startup implement this strategy?
- Target influential groups within your audience and use events to promote sign
- ups.
steps to do it
- Identify influential groups
- Host promotional events
- Encourage sharing
10. Stripestripe.com
How they got their early users
How can a startup implement this strategy?
- Manually onboard early users and leverage media coverage to build credibility.
steps to do it
- Personally onboard users
- Leverage media coverage
- Automate key processes over time
11. Microsoftmicrosoft.com
How they got their early users
- Leap of faith and cold calling
How can a startup implement this strategy?
- Reach out directly to potential customers with a strong value proposition.
steps to do it
- Identify key contacts
- Craft a compelling pitch
- Follow up persistently
12. Gumroadgumroad.com
How they got their early users
How can a startup implement this strategy?
- Send valuable cold emails and design your product to encourage sharing.
steps to do it
- Craft valuable cold emails
- Design product for virality
- Gather and act on feedback
13. Twitchtwitch.tv
How they got their early users
- Using their own product + word
- of
- mouth
How can a startup implement this strategy?
- Use your product publicly and encourage users to share their experiences.
steps to do it
- Use the product publicly
- Share user experiences
- Encourage sharing
14. Mixpanelmixpanel.com
How they got their early users
How can a startup implement this strategy?
- Personally assist early users to understand their needs and refine your product.
steps to do it
- Personally assist users
- Gather feedback
- Refine the product
15. Instagraminstagram.com
How they got their early users
How can a startup implement this strategy?
- Leverage personal networks and tech communities to spread the word about your product.
steps to do it
- Leverage personal networks
- Share within tech communities
- Monitor and engage
16. Trellotrello.com
How they got their early users
- Presenting at a tech conference
How can a startup implement this strategy?
- Launch at relevant industry events to reach early adopters and gain feedback.
steps to do it
- Launch at industry events
- Gather early feedback
- Promote through attendees
17. WordPresswordpress.com
How they got their early users
- Tapping into an existing userbase
How can a startup implement this strategy?
- Reach out to users of similar or discontinued products to offer a better solution.
steps to do it
- Identify similar userbases
- Offer a better solution
- Engage with existing communities
18. Alibabaalibaba.com
How they got their early users
- Cold calling & demoing on location
How can a startup implement this strategy?
- Manually onboard early users and provide on
- site demonstrations to show value.
steps to do it
- Manually onboard users
- Provide on
- site demonstrations
- Gather feedback and iterate
19. ProductHuntproducthunt.com
How they got their early users
- Word of mouth & Newsletters
How can a startup implement this strategy?
- Create a valuable newsletter and convert subscribers into a community platform.
steps to do it
- Create valuable newsletters
- Convert subscribers
- Engage community
20. Skypeskype.com
How they got their early users
How can a startup implement this strategy?
- Leverage personal networks and media coverage to attract initial users.
steps to do it
- Leverage personal networks
- Engage media coverage
- Monitor user responses
21. Hotmailhotmail.com
How they got their early users
How can a startup implement this strategy?
- Use PR to create awareness and build features that encourage users to share your product.
steps to do it
- Use PR for awareness
- Build sharing features
- Monitor growth
22. Pinterestpinterest.com
How they got their early users
How can a startup implement this strategy?
- Encourage initial users to invite others and use localized promotions to spread awareness.
steps to do it
- Encourage user invitations
- Use localized promotions
- Engage with early users
23. Whatsappwhatsapp.com
How they got their early users
How can a startup implement this strategy?
- Leverage personal networks and encourage users to invite their contacts.
steps to do it
- Leverage personal networks
- Encourage user referrals
- Monitor and engage
24. Redditreddit.com
How they got their early users
How can a startup implement this strategy?
- Engage with relevant communities and use internal participation to create initial content.
steps to do it
- Engage with relevant communities
- Create initial content
- Encourage user participation
25. Amazonamazon.com
How they got their early users
How can a startup implement this strategy?
- Encourage your team to promote the product within their networks to gain initial traction.
steps to do it
- Encourage team promotion
- Leverage networks
- Monitor and optimize
26. Paypalpaypal.com
How they got their early users
How can a startup implement this strategy?
- Leverage media events and demonstrations to attract initial users.
steps to do it
- Leverage media events
- Demonstrate value
- Monitor and respond
27. Salesforcesalesforce.com
How they got their early users
- Inviting users within their network
How can a startup implement this strategy?
- Invite potential users from your network to test and provide feedback on your product.
steps to do it
- Invite potential users
- Gather detailed feedback
- Iterate based on insights
28. Zapierzapier.com
How they got their early users
- Looking for users on product forums
How can a startup implement this strategy?
- Engage with users on forums relevant to your product and offer immediate solutions.
steps to do it
- Engage on relevant forums
- Offer immediate solutions
- Convert forum users
Conclusion: Building Early Momentum 🚀
By leveraging your personal networks, utilizing targeted outreach, and continuously improving based on user feedback, you can create a strong initial user base and set your product up for long-term success. Remember, the key is to engage with your users, provide value, and encourage sharing to create a ripple effect of growth. Stay optimistic, keep refining your approach, and watch your user base grow! 🌟
Key Terms: Essential Strategies 📌
Invite early users, personalized cold emails, local events, targeted advertising, leverage media coverage, engage communities, manual onboarding, product improvement, personal networks, tech media